The Art Director produces the game’s visual concept and is responsible for the design, the production and the stylistic consistency of the game’s visual universe as well as the visual pitching and marketing materials.
The Art Director must in collaboration with Game Director, Game Designer, Lead Game Programmer and Project Manager develop the concept for the game.
The Art Director produces concept sketches, storyboards, color palettes, etc. demonstrating the visual concept of the game during the development of the game concept.
The Art Director produces concept layouts of the interactive interfaces (intro, login, instructions, in-game, load screens, extro) with systematic descriptions of the control elements (direct manipulation, menus, etc.) as well as feedback elements.
The Art Director produces visual communications and marketing materials, mood boards, instructions, cover, posters, website, etc.
In collaborating with the Lead Programmer, the Art Director defines the construction concept for the 2D and 3D elements.
The Art Director supervises – or delegates the supervision of – the 2D and 3D design from model to construction to export to the game engine.
The Art Director is responsible for the description of the visual concept and overall responsible for all visual material in the design document.
The Art Director is responsible for – in collaboration with the Game Director and Project Manager – planning and estimating the work load in relation to the time and resources available.
The Art Director is responsible for – in collaboration with the Game Director, Game Designer, Lead Game Programmer and Project Manager – that the game is tested on the target audience.
The Art Directors come from The Royal Danish Academy, Schools of Architecture, Design and Conservation.