Where: Design Society, HC Andersens Boulevard 27, 1553 København
When: Thursday, March 27th from 16:30 to 20:00

16:30-17:00: Arrival and coffee
17:00-17:10: Welcome by Nille Juul-Sørensen, CEO at The Danish Design Center
17:10-17:40: Frederikke Hoff: I Was Told There’d be LEGO Bricks …
17:40-18:00: Break
18:00-18:20: Roman Graebsch: Bound by words and expectations
18:20.18:40: Debate hosted by Thomas Vigild
18:40: Beer and mingling! The beers are sponsored by Danish Design Center and Interactive Denmark. Burger Jack will sell burgers – bring cash!

Everybody is welcome, admission is free, but sign-up is needed. Sign uphere.

Frederikke Hoff: I Was Told There’d be LEGO Bricks …
LEGO fans make up one of the most enthusiastic online fan communities in existence. We don’t mean kids within the product target group; we mean the teen and adult fans. That’s right: Adult fans! By nature, these fans build what appeals to grown-ups, and that doesn’t always fit well with the company line. So how does The LEGO Group nurture these online fans while not pissing them off?

Roman Graebsch: Bound by words and expectations
In this talk, Roman will highlight why you cannot simply run off and develop a game which is part of a revered 20 year old franchise still developed by fans throughout the world today. He will present the challenges of convincing die-hard fans that ’we are doing it right this time, now give us your money!’. Furthermore, what does it mean to follow up on a successfully funded Kickstarter project, and how to best interact with your community? Promises were made – how can you keep them, how does it influence your game design decisions? What opportunities lie there in being an independent studio creating a crowd funded niche game with a premium payment model – and how it all ties into making the game you want to make – for yourself and the customer alike.


About Frederikke Hoff

Frederikke is a Community Editor at The LEGO Group. She spends most of her time working with adult LEGO fans. She has previously worked for companies such as Guinness World Records, Danmarks Radio and IO Interactive. She also watches way too many Sci-fi TV-shows.

About Roman Graebsch


Roman Graebsch is Producer at Full Control ApS in Copenhagen. After finishing his M.Sc. in Game Design at the ITU, various student productions and a short excourse as co-founder of a company on a work-for-hire project in connection with the Experimentarium, he got his foot in the door of the danish game industry. After working as Project Manager on the Olsen Banden game for iOS, he found his dream job working on Jagged Alliance: Flashback and is now responsible for re-creating a favourite game of his childhood.

About SpilBar
SpilBar is a bimonthly event, where everyone in or close to the computer games industry can meet and mingle. The meetings always start with a talk and end with a drink.
SpilBar is initiated by Kristine Ploug from DADIU, and Thomas Vigild from The Danish Game Council (Dansk Spilråd). SpilBar is organized in collaboration with IGDA, Unge Spiludviklere, Spilordningen, and Interactive Denmark.

Join SpilBar’s Facebook group here.
Join the mailinglist and receive mails about SpilBar events here.

SpilBar 19 is organized in collaboration with the Danish Design Center.


Everybody is welcome, admission is free, but sign-up is needed. Sign up here