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PLAY ME! focuses on the gap between a game and its audience. In a time where games are available in abundance, the problem for the audience is not to find a game to play, but to detect the game that contains the qualities that they would appreciate the most.
On the other hand – as a developer – you can have the feeling that there is an untapped potential audience that is hard to reach in the noise of all the other available options. Seen in this light, launching a game is not necessarily about making the biggest splash, but about targeting, appealing to and reaching your niche in a vast and wide potential audience.

Insights from developers, publishers and curators
Among the speaker are Jake Elliott, co-founder of Cardboard Computer, who will talk about how Kentucky Route Zero was launched episodically over several year - the last and fifth episode of the game will come soon and be followed by a console edition with all five acts in one, published by Annapurna Interactive. Between the episodes the developers launched ‘interludes’ consisting of different digital experiments.
Søren Lundgaard from Ghostship Games will talk about the very successful launch of DEEP ROCK GALACTIC and the various attempt leading to it. Tanja Tankred from Other Tales Interactive will talk about their upcoming game Tick Tock: A Tale for Two. Johan Toresson from Raw Fury will talk about how they as a publisher try to change the game and unpublish games!

Sign-up and further info
Play Me! takes place at the Danish Film Institute November 13 from 1pm to 5:30pm. Sign up is free but necessary!
Play Me! on Facebook
Speaker info and programme

From Kentucky Route Zero: TV Edition. This version is aimed at consoles and has all five episodes in one version. Kentucky Route Zero: TV Edition will be published by Annapurna Interactive.

Gameplay Trailer from Tick Tock: A Tale for Two - set to launch in 2019.

The PLAY seminars 
This seminar is the 14th annual PLAY seminar discussing the forefront of game development and gaming culture. It is organized by Creative Europe Denmark, DFI Spilordningen and DADIU.