The PLAY seminar 2018 focuses on the gap between a game and its audience. In a time where games are available in abundance, the problem for the audience is not to find a game to play, but to detect the game that contains the qualities that they would appreciate the most.
On the other hand – as a developer – you can have the feeling that there is an untapped potential audience that is hard to reach in the noise of all the other available options. Seen in this light, launching a game is not necessarily about making the biggest splash, but about targeting, appealing to and reaching your niche in a vast and wide potential audience.
The PLAY ME! seminar takes a kaleidoscopic view on the different stakeholders in bridging the gap between game and audience: publishers, platform owners, curators crowdfunding facilitators, game journalists, and, of course, developers.
The PLAY seminars
This seminar is the 14th annual PLAY seminar discussing the forefront of game development and gaming culture. It is organized by Creative Europe Denmark, DFI Spilordningen and DADIU